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MEET OURPro Staff and Ambassadors

We partner with professional photographers, racers and expert enthusiasts to bring the latest and greatest in imagery, events, and news directly from the track, trail or road.

Pro Staff

Justin Pate

Justin Pate

The Wrap Institute

Justin Pate is an Avery Dennison CWI trainer and 3M Certified graphics instructor/installer who specializes in wrap training for all substrates. Justin began car wrapping in 1996 in New York City and, in 2007, moved to Amsterdam, the Netherlands.

Over his 22-year career, Justin has wrapped over 3000 vehicles, a majority of them by himself. By closely studying the vehicle graphic installation process, Justin created a highly efficient car wrapping platform called UGIS: Universal Graphic Installation System. UGIS is the basis for the workshops he teaches throughout the world and has been officially endorsed by Avery-Dennison in North America.

In 2014, Justin launched his streaming video platform - The Wrap Institute. TWI has over 1700 videos at over 400 hours. The video library covers all aspects of installation techniques: cars, walls, windows, tinting, floors, electronics and much more. Along with making videos for The Wrap Institute, Justin teaches hands-on workshops across the world.


Dionne Mascunana

Dionne Mascunana

Photographer/Media Marketing Manager

Dionne Mascunana is well-known for producing great content for the automotive and aftermarket community. As the media and marketing manager for TOYO Tires, he knows how to share true car passion through the lens of a camera.

Dave Kindig

Dave Kindig

Kindig-It Design

Dave has led the field with his unique skills and vision to craft truly one-of-a-kind customs. They say car design is an art form with few real masters, but from concept and design to build and the finished product, what Dave Kindig does isn’t just restoring these rides. With his concepts and vision, keeping to the classic lines, and the help of his Kindig-it design team; these rides are built, improved, and modernized to reflect the best version that these rides can be.

Michelle Abbate

Michele Abbate

GRRRacing Driver, Project GrrMaro

Michele is a professional race car driver racing in the SCCA Trans Am series and owner of GRRRacing. At the age of 16, Michele’s first foray into autocross was with a rare MazdaSpeed Protégé – only 5,000 of them were ever made. From there, it wasn’t long before she made the jump to a dedicated race car, a Legends 5/8-scale fiberglass full-fendered NASCAR-inspired vehicle. That powerful car was crucial to the development of Michele’s driving skill, which eventually led her to sign with Scion Racing and really flex her mettle. Most recently, she made her debut in the NASCAR Truck debut at the Circuit of the Americas.

Chad Parrish

Chad Parrish

Certified Graphics Installer,
President Graphiti Wraps

Chad Parrish is a Certified Graphics Installer, Avery Dennison CWI Trainer, 3M Authorized Trainer, President of Graphiti Wraps, and Co-Owner of Wrap Mafia tools. He began his career in 1998 working in a local digital print shop where he found himself running a vinyl plotter and installing vehicle graphics. It wasn’t long after, he got his hands tangled in vinyl, learning different materials, what each of those materials could do, and which ones were best for what applications. Chad founded Graphiti Wraps in 2006.

What defines our
Pro Staff & Ambassadors

We work with an amazing assortment of collaborators who hold themselves to high standards professionally as well as personally. In addition to producing great content, here are a few of the key differences between these collaborators:

Pro Staff

  • Produces video or photo content professionally, or works in the auto industry
  • Submits content regularly


  • Produces content recreationally as a hobbyiest or enthusiast
  • Submits content occasionally or as requested